Increase Student Enrollment
Recruitment, Awareness & Public Relations
Solano Community College
Located approximately 50 miles east of San Francisco, Solano Community College was facing low enrollments and significant budget cuts. Having passed a general obligation facilities bond, they were constructing new buildings and launching new programs, yet students were not enrolling.
With no marketing department, they reached out to 25th Hour Communications to launch a massive enrollment campaign and to create awareness of the College’s two centers and it’s main campus.
Call to Action
Branding & Recruitment
Ohlone College’s brand was old and tired and didn’t truly reflect the college’s changing environment or growth. In addition, Ohlone’s marketing director was relocated and they were in need of marketing services. Ohlone contracted with 25th Hour Communications to create a new brand including a logo, tagline and roll-out plan, and to lead their marketing department until a new director was hired.
Advance the Reputation & Brand
Marketing & Public Relations
Chabot-Las Positas Community College District
The new District Director of Marketing, Public Relations & Governmental Affairs was a one-person shop responsible for two dynamic colleges serving approximately 25,000 students in the San Francisco East Bay Area.
She needed a support team to quickly ramp up marketing and public relations activities. She contracted with 25th Hour Communications to help her create a robust marketing plan designed to generate enrollment and create and implement a public relations plan focused on community awareness and engagement.
Combat Declining Enrollment
Eastern West Virginia Community & Technical College
The President of Eastern was in need of a marketing agency to combat declining enrollment and awareness in a rural community in West Virginia. He reached out to 25th Hour Communications to create and implement marketing and public relations plans to promote “the Little College that can.”
Assess Marketing Effectiveness
Western Nebraska Community College
Following the departure of the marketing director, the President needed marketing and public relations assistance and wanted to assess the marketing function and potentially reorganize the department. He contracted with 25th Hour Communications to perform these functions. On our first day of work, a new marketing director also started at the college. We worked collaboratively to understand the issues at the college and create solutions.