Services

Branding & Recruitment

 

Issue

Outdated branding and vacant marketing postion

Ohlone College’s brand was old and tired and didn’t truly reflect the college’s changing environment or growth. In addition, Ohlone’s marketing director was relocated and they were in need of marketing services. Ohlone contracted with 25th Hour Communications to create a new brand including a logo, tagline and roll-out plan, and to lead their marketing department until a new director was hired.

 

Strategy

Analyze and create

  • Analyzed data collected by a previous firm
  • Created a brand that resonates with the college and the community

  • Created and implemented a comprehensive brand roll-out plan

  • Created and implemented robust marketing plans

  • Designed ads and bought, placed and tracked all media

  • Worked on Presidential communications

  • Worked with Director of Advancement on major grant writing projects

 

Results

Brand refresh and marketing plan

  • Created a logo and tagline that captured the true nature of the college, its impact on the region in the past and present, while focusing on the future.
  • Handled public and media relations
  • Created the annual marketing plan
  • Performed an admissions process review
  • Identified serious gaps that were causing the college to lose students in the admissions process