Services

Marketing

 

Issue

Declining enrollment

The President of Eastern was in need of a marketing agency to combat declining enrollment and awareness in a rural community in West Virginia. He reached out to 25th Hour Communications to create and implement marketing and public relations plans to promote “the Little College that can.”

 

Strategy

Create data driven advertising plan

  • We studied student media consumption and created a data driven advertising plan

  • Wrote and enacted a marketing plan designed to raise awareness

  • Launched and manage social media sites and enhance current sites

  • Redesigned and rewrote program brochures for greater engagement

  • Refreshing brand and visual identity

  • Managed media and public relations

 

Results

Increased regional awareness

  • Increased awareness from all sectors

  • Instituted research for data driven decisions

  • Marketed mobile app and resulting in significant increases in usage and downloads

  • New partnerships based on awareness and understanding of the college’s impact in the region