services

Marketing

 

Issue

Marketing and public relations assistance

Following the departure of the marketing director, the President needed marketing and public relations assistance and wanted to assess the marketing function and potentially reorganize the department. He contracted with 25th Hour Communications to perform these functions. On our first day of work, a new marketing director also started at the college. We worked collaboratively to understand the issues at the college and create solutions.

 

Strategy

Assessed and create marketing and public relations plan

  • Assessed student media consumption

  • Created marketing and public relations plan

  • Assisted with Foundation’s Major Gifts Campaign

  • Audited all print and digital communication

  • Reviewed the outreach and enrollment process

 

Results

Increased awareness and enrollment

  • Streamlined enrollment process

  • Streamlined publication process

  • Created and implemented marketing plans

  • Increased awareness

  • Increased enrollment

  • Helped raise funds over the fundraising goal