Digital Media

We incorporate digital advertising as a major part of all of our advertising campaigns. The extent to which it is incorporated depends upon your students and their media consumption. We use our knowledge of media trends and patterns to identify those media channels most often frequented by your target audiences. These observations have broad implications and dictate how we will allocate the media budget amongst the many channels. We create advertising plans and campaigns that help move the enrollment needle. The results are clear, concise messages delivered by the means that will reach your target audience.

 

Targeting Capabilities

  • Frequency Targeting
  • Day Parting
  • IP Targeting
  • Geographical Targeting
  • Demographic Targeting
  • Behavioral Targeting:
  • DID Proximity Targeting
  • Micro Proximity Targeting

Other Digital Capabilities

  • SEO/PPC Advertising
  • Retarget Marketing
  • Digital Ad Creation
  • Mobile Geo-Fencing and Micro-Proximity DID Targeting
  • Content Marketing and Management
  • Landing Page Optimization
  • Email Marketing
  • Social Media Marketing and Auditing
  • Shared Integrated, Editorial Calendaring
  • English, Spanish and Chinese Language Campaigns (other languages available)
  • Facebook Live Event Coordination and Promotion

Digital Campaign Successes

  • 5,000 clicks and over 175 calls to college admissions office in just ten days – Solano Community College
  • 2,000 clicks and over 50 calls to college admission office in 5 days- Ohlone College
  • Over 25,000 clicks and 500 phone calls logged to college admissions office in 5 weeks – Orange Coast College
  • 1300 swipe-ups in 3 days -Snapchat- Ohlone College
  • Over 500 clicks- Spanish speaking Facebook campaign- Chabot College Welcome Center Event
  • Aluminum Welding class went from “under enrolled” to having a Wait List – summer campaign- Peninsula College
  • FB Live Session event management and coordination- Q&A Prospective Students- 293 views and actively attended with over 500 minutes viewed! - Las Positas College
  • Created and implemented social media campaigns leading to engagement, cross promotion, enrollment generation, and increasing following for one college by 8,000 subscribers in just 8 months