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No-Nonsense Navigation for College Websites Think your page of the website deserves a spot in the main menu? Think again. The UX, or “user experience” describes how it feels for a person who lands on your website to “use” it, find what they need, etc. It is arguably one of the most critical pieces in determining the success of your website.  We’re here to talk specifically about one part of UX: navigation. Any website with

25th Hour Communications Awarded Gold for Web Design, Crisis Communications in 17th Annual w3 Awards Boston, Mass. – (November 3, 2022) – Twenty-fifth Hour Communications (25th Hour), one of the nation’s leading full-service education marketing and public relations agencies, is a 2022 w3 award winner, earning a coveted Gold designation for website design and development in the contest’s Crisis Communications category. The w3 Awards illuminate creative excellence on the web and recognizes the creative and marketing

If you’re a marketer that manages your institution’s website, then you are probably familiar with Google Analytics. If you’re not, this short article should quickly familiarize you with the basics of Google Analytics Introduction to Google Analytics . For those familiar with Google Analytics, you may have heard that a new version of Google Analytics is coming in July of 2023 called Google Analytics 4 (or GA4). Without doing any research, most people might assume

(BOSTON, Mass.) – The Communicator Awards, one of the largest and most highly respected awards programs in the world, recently recognized 25th Hour Communications Inc. for excellence in marketing and communications in four different initiatives. The Communicator Awards is the leading international awards program honoring creative excellence for marketing and communications professionals, celebrating the best digital, video, podcasts, marketing, mobile and print work the industry has to offer. 25th Hour Communications was recently notified that it

So you wanna be a copywriter, huh?   “Copy” is the marketing, public relations, and advertising term for any and all words in an article, ad, or webpage. A copywriter is someone who…well, writes copy! But not all text is created equal. Here are some tips and tricks that will help you put your ideas to paper. Write to your audience. The most important part of copy is getting your point across. Sometimes folks get