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In 2021, traditional marketing alone won’t help you reach your enrollment goals. You need to approach marketing with all of your target audiences in mind — leaving the fastest growing social media platform out of your marketing mix is short-sighted, and won’t get you the enrollment results you want. When it comes to Gen Z (that’s ages 16 to 24, and the so-called “traditional” college student) you need to have a solid TikTok strategy or

Gone are the days of brochures and glossy catalogues. In 2021, your college or university’s website is your #1 marketing tool. If it doesn’t look good and it isn’t user-friendly, it isn’t going to reflect well on your institution. Studies show users draw a whole host of conclusions about you just from your website alone, including the credibility of your college or university. Slow, clunky, out-of-date websites will make students think your organization is just

  25th Hour Communications recognized for marketing excellence from the world’s longest-running awards program for communications professionals (PASO ROBLES, Calif.) – 25th Hour Communications Inc. was recognized for its excellence in marketing and public relations in two different categories by the world’s most prestigious awards organization for communication. The Communicator Awards, the largest and most competitive awards program honoring creative excellence for communications professionals, recently notified the leading higher education marketing and public relations agency

Ever bought a bottle of wine just for the label? Ever walked into a store because of the way the sign looked? Ever read a book because of the cover? Ok, the last one might be a little cliché, but these three examples all have something in common. We hate to say it but… looks do matter, especially when it comes to first impressions. Your college’s website is no exception. Your website is the front

    April is National Community College Month and we’re celebrating all the ways two-year institutions of higher education are awesome, life-changing institutions. Many students choose community college to achieve their academic and career goals because they are flexible with their schedules — but did you know that same flexibility applies to programming as well? Community colleges across the country are innovative, nimble and are pioneers in higher education. Take the case of one of