While much of the marketing communications strategies in higher education focus on enrollment, there’s a big piece of the puzzle that colleges and universities must also consider: retention. It’s not enough to get students in the door and expect them to stay enrolled through completion. Recent data from The National Student Clearinghouse found that of […]

April is Community College Month! For us community college marketers, however, every month is Community College Month. I’m constantly thinking about what makes community colleges outstanding to the point that I often feel tempted to hit the, “Apply now!” button on our clients’ pages. My front-row seat to what makes community colleges the best place […]

In an increasingly digital world, marketing strategies have evolved to keep up with changing consumer behavior and technology. Traditional direct mail, while still effective in some cases, is facing stiff competition from its digital counterpart, the SMART Mailer. This piece is reshaping the field, offering numerous advantages that make it an appealing choice for businesses […]

We all know and love the visually pleasing space that is Instagram (IG, Insta, The Gram). You know, that digital scrapbook you keep in your pocket where you share your life, interests, and creative side and scroll for hours on end. As marketers running Instagram accounts for multiple community colleges, we constantly hear the question: […]

Did you consider accessibility when you worked on your last design project? Did you think of the wheelchair ramps in front of buildings when I said “accessibility?” Sure, those are designed for accessibility, but I’m talking about the disciplines of accessibility that apply to you more directly as a graphic designer. I’m talking about the […]

(Boston, Mass., November 29, 2023) - 25th Hour Communications, Inc., one of the leading higher education marketing and public relations agencies in the country, is celebrating its recent wins from the 2023 MarCom Awards. This competition receives around 6,500 entries from marketing and communications professionals across the United States, Canada and 43 other countries. Among […]