(Boston, MA) - National higher education agency 25th Hour Communications, Inc. (25th Hour) is excited to announce its acquisition of Interact Communications, Inc. (Interact), allowing the firm to expand its product offerings while continuing to provide personalized higher education marketing and enrollment management services that have made it a leader in this industry.
The acquisition brings together two highly respected agencies, with more than three decades of trusted service to hundreds of colleges and universities nationwide. With Interact under its wing, 25th Hour will expand its product portfolio to include the innovative Media Prefs, which provides colleges with student media preferences data aggregated on national, state, and local levels. This addition will further empower colleges and universities to connect with their prospective, current and future students in meaningful ways.
"This acquisition is about strengthening the products and services we provide our higher education colleagues, but not becoming too big that we lose who we are," said Jennifer Aries, president of 25th Hour. “We will remain service focused and use our expanded product portfolio to further help colleges positively impact their communities.”
Interact, founded and led by Dr. Pamela Cox-Otto, is a specialized agency dedicated to the unique marketing needs of community and technical colleges. The acquisition also celebrates the remarkable career of Dr. Cox-Otto, an industry icon whose contributions have shaped the landscape of higher education marketing. Her vision for community and technical colleges helped bring greater recognition to the work happening at these institutions.
"We are honored that Pam chose 25th Hour to join her legacy with ours, that of supporting community and technical colleges in their awareness and recruitment efforts to change the lives of their communities," said Trish Lamantia, CEO of 25th Hour. "This acquisition further positions 25th Hour as the leader in higher education marketing by combining two agency titans."
"There is no agency in the community and technical college space that I would rather see carry on the legacy of Interact,” said Dr. Cox-Otto. “Their reputation for deep, experiential knowledge of community colleges, creativity, and integrity is exactly what community colleges need to face an uncertain future."
“To our new clients – welcome! We can’t wait to show you what 25th Hour is all about,” Aries said. “We know you will be pleased with our suite of products and services, our creative and innovative spirit, and our agency’s deep understanding and commitment to higher education and the students we serve.”
25th Hour was founded in 2011, by Ms. Aries, who served in various marketing and communications leadership roles across several community colleges in California for more than 30 years. Ms. Lamantia joined as a partner in 2016. Since then, the agency has grown to more than 20 employees and serves community and technical colleges and universities across the United States. “25th Hour will continue to be dedicated to upholding the highest standards of integrity and client support, while delivering innovative, research-backed strategies to the higher education community,” said Aries.
About 25th Hour Communications, Inc.
25th Hour Communications, Inc. is a premier higher education marketing agency that prides itself on helping colleges and universities achieve their enrollment goals. The agency offers a wide range of services, including strategic planning, branding, website development, digital marketing, and public relations. The company consists of a team of industry leaders that share a passion for helping our clients connect with prospective students and build strong relationships with their alumni. To learn more, please visit www.25comm.com.
About Interact Communications
Interact Communications is a leading marketing and research firm exclusively serving community and technical colleges. They were renowned for their data-driven strategies, particularly their Media Prefs research tool, which provided insights into student communication preferences. Interact's mission is to empower colleges to effectively reach and engage prospective students. To learn more, please visit www.interactcom.com.