New Employee

And Another One – Welcome Madison!

When it rains, it pours… employees, that is. Say hi to our newest #team25th member, Madison. She is the newest addition to our Digital Marketing team and fits right in with the gang! Keep reading for our interview with her.


What’s your secret talent that no one knows about?

 I can sing like Christina Aguilera, LOL! Don’t ask me to sing for you though because I literally can’t sing in front of people!

What are you passionate about? 

Animals and animal rights. I love all animals so much and feel such a connection with them. My mom runs an animal rescue here in Alabama called Paws of Dixie and I run the social media and do some work for her when she needs help. It’s an amazing thing to be able to help an animal who is homeless and helpless find a great home where they will live for the rest of their life. There is so much bad and hatred going on in the world right now, but it feels good to be able to make an animal’s world a better place!


Where’s your favorite place in the world?

Italy, I think it is the most beautiful place on Earth and I have so much family history there. I also have cousins that live there in a little town called Lusiana who are my most favorite people ever.

 What was the best concert you ever attended?

Elton John’s Farewell Yellow Brick Road tour. Elton John has been a musical inspiration to me since I was really young and basically is the reason I have played the piano for about 19 years now. We sat in the 6th row from the stage and it felt like we were right next to him.  It was one of the best nights of my life! 


If you could be any animal, which would you be?

A cheetah! Because they are ferocious and fast!

Which four individuals, living or dead, would you like to eat dinner with the most?

 Jesus Christ, Queen Elizabeth II, Elton John and J.K Rowling


New Employee Alert! Welcome Lauren & Camille!


Let’s give a big warm welcome to our newest employees, Lauren and Camille! Instead of boring you with their really awesome backgrounds and resumes, we figured we’d just get straight to the good stuff! 


Up first we have Lauren, our lovely new Project Manager!

What was the best concert you ever attended?

My Bloody Valentine is up there for me. I got the chance to see them in 2008 and it was an absolutely surreal experience. It’s either that show or when Del tha Funky Homosapien did a free show at my college — that was especially cool because it was such an intimate show, and his energy was unlike anything I’ve witnessed before or since.


If you could visit anywhere in the world you’ve never been, where would you go? 

I’m dying to go to Southeast Asia. Thailand, Vietnam, India, and Cambodia are all on my bucket list! The architecture, the food, the culture…I could get carried away just thinking about it.


What’s your secret talent that no one knows about?

I’m ridiculously good at parallel parking. There’s no one better at it. Seriously. I’d win the Olympic gold medal if it was a thing. Definitely would be a Summer Olympics event, for sure. It sucks though because my event would be on in the middle of the night so no one would even see my parallel parking glory in my home country. SIGH.


Which four individuals, living or dead, would you like to eat dinner with the most?

Snoop Dogg. There’s no way dinner with that guy wouldn’t be both hilarious and fascinating.

Michelle Obama. I’m completely in awe of her grace in spite of how much her family has been through. And I love when she shows flashes of her strength and vulnerability — she’s a real inspiration.

Brené Brown. She’s a researcher out of the University of Houston doing absolutely incredible and fascinating work around courage, vulnerability, shame and empathy.

Napoleon Bonaparte. I think that selection speaks for itself.


If you were a crayon, what color would you be?

Magenta, most likely. I’m vibrant, deep and emotional. This is a totally arbitrary answer, but it feels right.


And last, but certainly not least, we have Camille, our new Marketing Technician!

What was the best concert you ever attended?

 It’s a toss-up between the Eagles and the Rolling Stones.


What’s the last book you read?

 Those in Peril by my favorite author Wilbur Smith.


What’s your favorite movie?

Shrek, it’s a cinematic masterpiece!


If you could visit anywhere in the world you’ve never been, where would you



Which four individuals, living or dead, would you like to eat dinner with the

Freddie Mercury, Harry Styles, Tom Hanks, and Mel Brooks.


Press Release

25th Hour Communications, Inc. Receives Three Communicator Awards –…



(Boston, MA) Marketing agency 25th Hour Communications, Inc. was recently awarded three Communicator Awards recognizing outstanding marketing and communications work alongside companies including Amazon, ESPN Films, Macy’s, PepsiCo Design and Innovation, Forbes Media and Savvy. With over 6,000 entries received from across the United States and around the world, the Communicator Awards is one of the largest and most competitive awards programs honoring creative excellence for communications professionals. 

The 26th Annual Communicator Awards announced winners of excellence and distinction in New York in May 2020. Awards received by 25th Hour Communications include:

  • 2020 Communicator Awards Excellence, Non-profit for Integrated Campaign for the San Bernardino Valley College Summer/Fall 2019 Enrollment Campaign 
  • 2020 Communicator Awards Distinction, Promotional for Integrated Campaign for the St. Charles Community College Spring 2020 Enrollment Campaign
  • 2020 Communicator Awards Distinction, Non-profit for Integrated Campaign for the Stanly Community College Foundation

“25th Hour, at its roots, is built on integrity and changing the world to be better,” said Crystal Berry, Vice President of Marketing and Communications at 25th Hour Communications. “When we are able to extend that mission on behalf of our clients, it makes it an even greater success. The work we do changes lives every day. Winning awards of this stature reflects not only the hard work of our expert in-house team, but also our ability to serve the nations’ higher educational institutions.”

Three out of four entries submitted by 25th Hour Communications were selected as Communicator Award winners. Entries are judged by the Academy of Interactive and Visual Arts (AIVA), an invitation-only member-based organization of leading professionals from various disciplines of the visual arts.

“We are extremely proud to recognize the work received in the 26th Annual Communicator Awards. This class of entries embodies the best of the ever-evolving marketing and communications industry” noted Eva McCloskey, managing director of the AIVA. She added, “On behalf of the Academy, I’d like to applaud the entrants this season for their dedication to producing outstanding content as they continue to push the envelope of creativity.”

For more information about the Communicator Awards, please visit, email the Communicator Awards at, or call (212) 675-3555.

About 25th Hour Communications, Inc: 25th Hour Communications is a full-service marketing agency and a leading-edge provider of communication and marketing services to colleges and organizations nationwide. We provide our clients an expertly crafted, comprehensive marketing strategy, weaving traditional tactics with innovative digital marketing solutions to meet their audiences where they are, every single time. We are industry titans and fresh eyes helping our clients increase brand awareness, drive leads and conversions, and grow market share to meet their definition of success.

About The Communicator Awards: The Communicator Awards is the leading international awards program honoring creative excellence for marketing and communications professionals. Founded by passionate communications professionals over two decades ago, The Communicator Awards is an annual competition honoring the best digital, mobile, audio, video, and social content the industry has to offer. The Communicator Awards is widely recognized as one of the largest awards of its kind in the world. 

The Communicator Awards are judged and curated by the Academy of Interactive and Visual Arts (AIVA). The AIVA is an assembly of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current AIVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: GE Digital, Spotify, Condè Nast, Disney, Republica, Tinder, Majestyk, Fast Company, Upstatement, and many others. See for more information.



– 3 Takeaways from Digital Marketing World Forum –

After visiting and presenting at the 2019 Digital Marketing World Forum in Brooklyn, New York, we came away with three overarching takeaways. So many ideas, so many possibilities, and so much fun talking with people who speak our language!

So let’s dive in:

Digital Generations

We know and understand that each generation represents digital successes and benchmarks and to reach them we need to understand where the lines in the sand can be drawn. We use sand as an example because the lines are slightly vague and not permanent – the digital world is always changing. It’s not always age-specific or generational, such as Boomers, Gen Xers, or Millennials; it’s even more granular than that, like the iPhone 6 vs. the iPhone 11, or the iPod vs. iPad generations. Each segment has learned to interact with technology at varying levels. How does each target segment receive their news, search the web, or interact with an ad? These are all factors we need to take into consideration as we communicate with our targets.

You can’t be everything to everyone, but you can be something to the right ones. 

Data helps us create unique and personal customer relationships. For example, we use certain data points to purchase predictability. For example, knowing a potential customer always buys in-store regardless of the online deals you offer, let’s us change the message to this segment by offering an in-store coupon to personalize their shopping journey. Knowing information, such as how often they purchase, their anniversary or their birthday helps enhance relationships, and great customers do great business.

Asking for their hand in marriage.

Performance marketing conversions are insightful and help fuel ROI comparisons, but asking someone to convert right after you target them is like asking for their hand in marriage on the first date. Expecting them to convert within a short campaign window can be exhausting. We want to bring them along in the story of the brand by using relationship marketing and a positive customer experience to court them and, of course, eventually convert them.

Lastly, I would encourage each of you to do a few searches on your campaign hashtags and brand mentions. Invest time in social listening and engage your audience with their language. Be where they are and show them you are listening!


5 Tips to Writing a Publishable Press Release


If you thought of marketing as making promises, then press releases are the proof in the pudding. They offer an opportunity for you to spread the good news that your organization keeps its promises! But what good is a good news-story that no one reads? Let’s cover a few tips to getting the media to actually publish your good news!

1.      Provide all of the information.

Journalists know that there’s no point in publishing something that doesn’t answer the 5 Ws: who, what, where, when and why. So take the guesswork out of the equation! As you write your release, provide the answers to these 5 questions.

2.      Use AP style.

Want the press to pick up your story? Speak their language! Make an AP Style Guide your new best friend. Keep in mind important rules like:

–          Use a person’s full name on first reference, and refer to them by their last name every time after that.

–          When it comes to listing a person’s degrees, keep it consistent. You have two formats to choose from – Bachelor’s Degree in Communication, or Bachelor of Arts in Communication.

–          Write out numbers one through nine, but you can use figures for anything more than 10.

3.      Keep it simple.

If you can say it in one word, why use 3? Save your flowery and beautiful writing for that novel you’ve always dreamed of writing. Instead of using “the entirety,” just say “all.”

4.      Leave off the Oxford comma.

We know! It may hurt your heart… but journalists are no-nonsense people. Nothing extra, and no wasted time! To them, commas only exist to provide clarity. If they can nix even one, they will – and the one they love to hate is that Oxford comma.

5.      Be mindful of deadlines.

If you are pitching stories to local newspapers, find out when their deadlines are so that you can be sure to beat it! It may not be possible to promote a Friday event in Thursday’s paper if you send the press release on Tuesday. Work ahead as much as possible!