Blog

New Service Alert – Call Center in a Box


 
 
In the age of COVID-19, just about everyone is missing genuine human interaction.

The college campus and your future students are no exception.

Stand above your competitors with our Call Center-in-a-Box. 25th Hour Communications has helped countless clients develop, implement, and maintain call center services. Having that personal touch will set your college apart from other institutions.

With the Call-Center-in-a-Box, potential students will know that your college or university cares about its students and will support them in their academic or career journeys while at your institution. Students have literally thousands of options now that many colleges are fully online — but few offer an accessible person to answer their questions when they need it most.

Currently, 25th Hour Communications offers two options: we offer the base plan, which allows your team the ability to track outreach to stop-out and applied but not registered students. You will also receive a trackable phone number, new number creation or use of a college number that forwards to a trackable number and supporting documents that will make it easy for the staff you hire to respond to questions and grow your enrollment.

Our upgraded plan includes all of the above plus regular monitoring of tool utilization, call center quality assurance audits, reporting to college, customizable intake form fields, and counsel on findings and optimization. 

Ready to get started? Schedule a consultation today!

Blog

New Service Alert – Web Services


 
 
Don’t miss out on potential students.

Your website is your number one marketing and enrollment tool. If your website is slow, out-of-date, and hard to navigate, the chances are your college or university is losing out on potential students.

Even though old-school marketing tactics are less relevant for the so-called “traditional student” (18 to 24-year-olds) and Millennials, that does NOT mean they’re immune to advertising! Your future students are online and they’re savvier than ever. They know a good website when they see one, and they form ideas about the quality and value of your college based on your online presence.

Most importantly, users make snap judgments about institutional credibility based on the look, feel, and user experience of your website. Don’t believe us — check out all of these studies about perceived organizational credibility and websites:

https://asistdl.onlinelibrary.wiley.com/doi/abs/10.1002/aris.2007.1440410114
https://dl.acm.org/doi/abs/10.1145/365024.365037
https://asistdl.onlinelibrary.wiley.com/doi/abs/10.1002/asi.10016

25th Hour Communications is a leader in higher education marketing, and it’s no coincidence that we have invested heavily in our web development and UX/design departments. These areas are crucial to helping our clients succeed in their enrollment, marketing and branding efforts, and why they continue to hire us.

College marketers, let us help you! We offer the following services to ensure your website is always in tip top shape and accurately reflects your institution:

Webmastering
We will maintain your website, performing regular website maintenance/checks and supporting all CMS/theme updates.

Content Production / Updates
We will keep your site updated, no matter what changes from semester to semester. We will ensure all of your content is produced in a style that is consistent with your institution’s brand, and in compliance with all ADA standards.

Mobile & Accessibility Audits
Colleges and universities (especially public ones) must take accessibility seriously. Various public and private entities have faced litigation after failing to make their websites accessible to all. If that wasn’t reason enough, know that you might be missing out on students who would love to attend your college, but can’t because they can’t use your website.

Emergency Maintenance
Technology is bound to fail. If your site crashes, we’ve got you covered and will get you back up and running as soon as possible.

SEO services
All of the beautiful design and eloquent copy in the world won’t do you any good if your future students can’t find you. Our Search Engine Optimization (SEO) services will maximize the likelihood that highly-interested students will be able to find your website and the information that they need, right when they need it.

Ready to get started? Schedule a consultation with us today.

Blog

Guest Blog: Dr. Linda Lujan – LCC President

Editorial from Dr. Linda Lujan, Lamar Community College President

With happy memories of commencements and graduations in Southeast Colorado lingering in my mind, I’m reminded why I love being an educator. The ability to “touch the future” as astronaut/teacher Christa McCaullife said, is powerful motivation. This past year has been one of the most challenging ever for students across America, yet their resilience, adaptability, motivation, and grace carried them toward their goals. Seeing so many amazing new high school and college graduates who succeeded in a year like this gives me great hope for the future.

We know the importance of education at Lamar Community College. Our mission statement is succinct and focused – We Enrich Lives Through Learning. Since 1937 LCC has been enriching lives in Southeast Colorado by providing learning and living opportunities for students in our region, state, country and beyond. We are excited to continue that work and even more excited to be planning an academic year that’s going to be safe, in-person, and active. I can hardly wait to see students engaged in learning in our classrooms, labs, outdoor spaces, and community. The campus has never looked better and LCC employees are looking forward to welcoming and helping new (and continuing students) in August.

LCC is also excited about the upcoming sports and rodeo seasons. Our student-athletes and coaches were great at following safety protocols and adapting to ever-changing schedules, but they are ready to return to some normalcy. We have some very talented returners as well as some great new recruits and I know the coaches are anticipating a very competitive season. The coming year’s schedules should be much more predictable and fans are looking forward to being back at the gym, ballfields, golf course, and rodeo arena to cheer our Runnin’ Lopes.

As we emerge from the pandemic this is a great time to think about college. There are more financial resources, including scholarships, than we’ve seen in a long time so if you think you can’t afford college, come see us. We think you can. Additionally, whether you’re looking for a few classes to build new skills, a degree that allows you to seamlessly transfer to a four-year college or university, or a program that prepares you to enter the workforce, LCC’s small college, personalized focus on each student can help you plan and complete your academic goals successfully and affordably. You are never too old to fulfill that dream and we welcome all students.

My mother always said, “Life is change”. And in this most-interesting time in history we’ve all experienced many changes. Yet enduring and steady is the enthusiasm and energy at Lamar Community College as we bid a fond farewell to our 2021 graduates and look forward to welcoming, or welcoming back, the coming year’s students. And before you know it, fall will turn to winter and then to spring, and we will again be celebrating graduations and commencements. What are you waiting for? Come join us at LCC.

Blog

The Clock is Ticking: Time to get on TikTok



In 2021, traditional marketing alone won’t help you reach your enrollment goals. You need to approach marketing with all of your target audiences in mind — leaving the fastest growing social media platform out of your marketing mix is short-sighted, and won’t get you the enrollment results you want.

When it comes to Gen Z (that’s ages 16 to 24, and the so-called “traditional” college student) you need to have a solid TikTok strategy or you’re potentially missing out on this age group. Gen Z makes up a full 41% percent of all TikTok users. Studies show that most college-age individuals are using Snapchat and TikTok to communicate with each other and interact with brands.

Our team of highly qualified creatives and industry experts can help you. We have a top-notch video production team and expert social media strategists that will work together with you to create a fool-proof TikTok strategy that’s on brand and supporting your institutional goals. Industry research has repeatedly shown that users are much more likely to engage with a video and retain its information than they would through a text medium, making advertising on TikTok a no-brainer. Don’t believe us, look at these results from SocialMediaToday.com:

  • 72% of consumers prefer to learn about a product or service through video.
  • An estimated 82% of all consumer internet traffic will come from video in 2022
  • Video consumption has been rising 100% every year. (You read that right — 100%)
  • Viewers retain 95% of a message when it is transmitted through video.

Now TikTok isn’t the only social platform out there capable of video, but it is the emerging medium and is growing exponentially every single day. TikTok is also a fantastic place for getting users to respond to a particular call to action (that is, “register now” or “click here to learn more”, etc.). It’s also a great place to reinforce your brand. We have created TikTok challenges (you know, those fun little dances that everyone is doing these days to a particular song) to help promote a client’s new mascot, for example.

So what are you waiting for? Get started on your next TikTok campaign with us today.

Also, check out our other new services here!