Let’s be real: most students scroll past social media posts made by colleges. I know I do. As a student intern at 25th Hour Communications, I see firsthand how these campaigns are put together. And while 25th Hour is adapting to a younger generation of social media users, I can’t help but wonder why colleges […]

Here at 25th Hour Communications, we are always looking for inventive ways to connect students with the educational opportunities they have. Our advertising team has consistently leveraged platforms like Facebook, Instagram, Google, Snapchat and more to reach target audiences, but we did not want to leave anything on the table. We are thrilled to announce […]

The answer to this question used to be straightforward: Keep your CMS, theme, and plugins up to date, and remove user accounts that were no longer in use. Those were simpler times. In recent years, ransomware incidents, Distributed Denial of Service (DDoS) events, and other types of attacks like XSS and SQL injection have become […]

In the ever-evolving landscape of marketing, understanding how to effectively advertise to each generation is crucial. The biggest audience for community colleges right now is Gen Z. You know, the generation that practically speaks its own language, has a fleeting attention span, and consumes media faster than any generation before them? Let’s take a glimpse […]

As technology expands, so do our services. Our partnership with Amazon gives us more opportunities to reach your target audiences through streaming services, websites, and digital signage.   Over-the-Top & CTV Our partnership with Amazon allows us to deliver high-impact ads to a large, diverse audience on Prime Video, Freevee, Paramount Plus, and HBO Max. […]

While much of the marketing communications strategies in higher education focus on enrollment, there’s a big piece of the puzzle that colleges and universities must also consider: retention. It’s not enough to get students in the door and expect them to stay enrolled through completion. Recent data from The National Student Clearinghouse found that of […]