The answer to this question used to be straightforward: Keep your CMS, theme, and plugins up to date, and remove user accounts that were no longer in use. Those were simpler times. In recent years, ransomware incidents, Distributed Denial of Service (DDoS) events, and other types of attacks like XSS and SQL injection have become […]

In the ever-evolving landscape of marketing, understanding how to effectively advertise to each generation is crucial. The biggest audience for community colleges right now is Gen Z. You know, the generation that practically speaks its own language, has a fleeting attention span, and consumes media faster than any generation before them? Let’s take a glimpse […]

As technology expands, so do our services. Our partnership with Amazon gives us more opportunities to reach your target audiences through streaming services, websites, and digital signage.   Over-the-Top & CTV Our partnership with Amazon allows us to deliver high-impact ads to a large, diverse audience on Prime Video, Freevee, Paramount Plus, and HBO Max. […]

While much of the marketing communications strategies in higher education focus on enrollment, there’s a big piece of the puzzle that colleges and universities must also consider: retention. It’s not enough to get students in the door and expect them to stay enrolled through completion. Recent data from The National Student Clearinghouse found that of […]

April is Community College Month! For us community college marketers, however, every month is Community College Month. I’m constantly thinking about what makes community colleges outstanding to the point that I often feel tempted to hit the, “Apply now!” button on our clients’ pages. My front-row seat to what makes community colleges the best place […]

In an increasingly digital world, marketing strategies have evolved to keep up with changing consumer behavior and technology. Traditional direct mail, while still effective in some cases, is facing stiff competition from its digital counterpart, the SMART Mailer. This piece is reshaping the field, offering numerous advantages that make it an appealing choice for businesses […]