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25th Hour Communications recognized for marketing excellence from the…

(BOSTON, Mass.) – The Communicator Awards, one of the largest and most highly respected awards programs in the world, recently recognized 25th Hour Communications Inc. for excellence in marketing and communications in four different initiatives.

The Communicator Awards is the leading international awards program honoring creative excellence for marketing and communications professionals, celebrating the best digital, video, podcasts, marketing, mobile and print work the industry has to offer. 25th Hour Communications was recently notified that it was receiving awards for its work on the San Jose-Evergreen Community College District’s (SJECCD) COVID-19 website, Iowa Wesleyan University’s (IWU) Strategy Plan, Rochester Community and Technical College (RCTC) Integrated Marketing Campaign (“We Have That”) and the refresh of the Region III Workforce Development brand.

25th Hour Communications President Jennifer Aries said the agency, which proudly represents more than 160 clients across the United States, is “truly honored by this recognition.”

“I’m so proud of our team,” Aries said. “The people who make up 25th Hour Communications show up every day and put in their very best to support education organizations. I see how hard they work and it is no surprise to me that their talent and hard work have clearly resonated with the judges of The Communicator Awards. My sincere congratulations to the team.”

25th Hour Communications is recognized for the following awards:

  • 2022 COMMUNICATOR AWARDS EXCELLENCE- Features-Visual Appeal – Aesthetic for Websites (SJECCD – COVID-19 Vaccination & Information-2022)
  • 2022 COMMUNICATOR AWARDS EXCELLENCE- General-Social Responsibility for Websites (SJECCD – COVID-19 Vaccination & Information)
  • 2022 COMMUNICATOR AWARDS EXCELLENCE- General-Educational Institution for Corporate Communications (Iowa Wesleyan University – Annual Report)
  • 2022 COMMUNICATOR AWARDS EXCELLENCE- Campaign-Branding for Integrated Campaign (RCTC – “We Have That Advertising” Campaign)
  • 2022 COMMUNICATOR AWARDS EXCELLENCE – Campaign-Promotional for Integrated Campaign (RCTC – “We Have That Advertising” Campaign)
  • 2022 COMMUNICATOR AWARDS DISTINCTION- Individual-Public Service for Online Video (Region III Workforce Development Board – Community Video)
  • 2022 COMMUNICATOR AWARDS DISTINCTION- Campaigns & Series-Educational & Instructional for Social (Region III Workforce Development Board – Community Video)

Graphic design at 25th Hour Communications is led by Communications and Design Manager Maggie Morley and Multimedia and Design Manager Gregg Wood.

Wood said these awards help to validate the hard work that he and his teammates put in every day at the marketing and public relations agency.

“Being recognized by our peers for a job well done is a win for us as an agency, me as an artist and the clients themselves who put their faith in us to give them exceptional creative solutions,” Wood said.

“Our team is thrilled to have won 2022 Communicator Awards for some of our newer services – web and video – as well as our tried and true branding and design services,” Morley said. “From helping SJECCD reorganize important information related to COVID-19 and giving it a place to live and grow within their website, to documenting heartwarming testimonials for Region III and giving the workforce board their own voice on social media, I couldn’t be more proud of the work we do here at 25th Hour.”

New AIVA managing director Lauren Angeloni said she was thrilled to be “greeted by such a high level of creativity amongst the submissions for the 28th season of The Communicator Awards.’

“I want to congratulate all of the honorees for their well-deserved wins,” Angeloni said. “I also would like to extend deep and sincere thanks to our jurors, who have devoted a massive amount of time to give back to their communities in the evaluation of so much amazing and powerful work.”

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So you wanna be a copywriter, huh?

So you wanna be a copywriter, huh?

 

“Copy” is the marketing, public relations, and advertising term for any and all words in an article, ad, or webpage. A copywriter is someone who…well, writes copy! But not all text is created equal. Here are some tips and tricks that will help you put your ideas to paper.

Write to your audience.

The most important part of copy is getting your point across. Sometimes folks get hung-up on trying to sound clever or smart — those things are nice to have in your writing, but they’re not more important than being clear and readable. If you’re writing for lay people, avoid using jargon. Consider your word choice carefully given who will be reading your work. Clarity is the number one most crucial component of writing. Read it, believe it, internalize it!

Write how you would talk.

You’ve probably heard it a thousand times, but the seemingly trite adage is true — just be yourself, including in the way you write. Your writing is, literally, your voice and your unique perspective. When you try to emulate another author’s style, you may end up sounding phony or inauthentic, and most people can see right through that. Imagine you’re telling a story to a friend — that’s the best way to simplify your thoughts and begin to get them to paper.

Another added benefit? You will probably find it much easier to write well once you shake yourself free of the idea that some people can write, and some folks can’t. It’s simply not true — you just have to find your voice.

Don’t stress too much.

It’s really easy to freeze up when you’ve finally sat down to write. Your fingers are poised above the keyboard, you’ve got the outline in your head of what you want to say and yet….nothing seems to come out.

When writer’s block strikes, it’s often a case of nerves. The voice inside your head might be getting you down and making judgments about the quality of your writing before you even start putting the pen to paper (or fingers to keyboard). In this case, many writers will simply start writing, unbothered by the fact that it isn’t perfect. The point is to just get writing, and everything else will fall into place (with a good amount of editing after the fact, but we digress). Think of it like warming up before a workout.

Thesauruses are your friend.

This is a small thing that actually makes a gigantic impact in your writing. Using the same word over and over gets boring. Make sure you use varied and diverse language to make your copy interesting and fun to read. Just be sure that the synonym you choose really does mean the same thing as the word you’re trying to replace.

Vary your sentence structure and length.

Writing the same length of sentence gets old. You will bore your readers to death. Here is another sentence of the same length. Here is another sentence of the same structure. Are you asleep yet?

In all seriousness, including a diverse set of sentence structures and lengths makes for much more interesting reading. You’re much more likely to grab their attention and keep it if you’re able to create nice sounding copy.

Edit, edit, and edit! (And then edit again!) 

Once you’ve gotten your initial draft done, go back and edit. This is when you can start to nitpick your writing. It’s been said that there are no great writers, only great editors. 

Proofread.

There are several ways of doing this, but some of the best ways of proofing we’ve found are 1) reading your draft out loud and 2) reading it backwards. For some reason, these two methods make those dropped words and punctuation marks pop!

If at all possible, have at least one but preferably two people proofread your copy, too. Having an outside person take a look will help give you a fresh perspective that you may not have considered before.

Follow these rules the next time you need to get writing, and you’re bound to produce clean, fun-to-read copy that gets your point across. Of course, you could always use 25th Hour Communication Inc’s copywriting services and save yourself the trouble!

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New Service Alert – Call Center in a Box


 
 
In the age of COVID-19, just about everyone is missing genuine human interaction.

The college campus and your future students are no exception.

Stand above your competitors with our Call Center-in-a-Box. 25th Hour Communications has helped countless clients develop, implement, and maintain call center services. Having that personal touch will set your college apart from other institutions.

With the Call-Center-in-a-Box, potential students will know that your college or university cares about its students and will support them in their academic or career journeys while at your institution. Students have literally thousands of options now that many colleges are fully online — but few offer an accessible person to answer their questions when they need it most.

Currently, 25th Hour Communications offers two options: we offer the base plan, which allows your team the ability to track outreach to stop-out and applied but not registered students. You will also receive a trackable phone number, new number creation or use of a college number that forwards to a trackable number and supporting documents that will make it easy for the staff you hire to respond to questions and grow your enrollment.

Our upgraded plan includes all of the above plus regular monitoring of tool utilization, call center quality assurance audits, reporting to college, customizable intake form fields, and counsel on findings and optimization. 

Ready to get started? Schedule a consultation today!

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New Service Alert – Web Services


 
 
Don’t miss out on potential students.

Your website is your number one marketing and enrollment tool. If your website is slow, out-of-date, and hard to navigate, the chances are your college or university is losing out on potential students.

Even though old-school marketing tactics are less relevant for the so-called “traditional student” (18 to 24-year-olds) and Millennials, that does NOT mean they’re immune to advertising! Your future students are online and they’re savvier than ever. They know a good website when they see one, and they form ideas about the quality and value of your college based on your online presence.

Most importantly, users make snap judgments about institutional credibility based on the look, feel, and user experience of your website. Don’t believe us — check out all of these studies about perceived organizational credibility and websites:

https://asistdl.onlinelibrary.wiley.com/doi/abs/10.1002/aris.2007.1440410114
https://dl.acm.org/doi/abs/10.1145/365024.365037
https://asistdl.onlinelibrary.wiley.com/doi/abs/10.1002/asi.10016

25th Hour Communications is a leader in higher education marketing, and it’s no coincidence that we have invested heavily in our web development and UX/design departments. These areas are crucial to helping our clients succeed in their enrollment, marketing and branding efforts, and why they continue to hire us.

College marketers, let us help you! We offer the following services to ensure your website is always in tip top shape and accurately reflects your institution:

Webmastering
We will maintain your website, performing regular website maintenance/checks and supporting all CMS/theme updates.

Content Production / Updates
We will keep your site updated, no matter what changes from semester to semester. We will ensure all of your content is produced in a style that is consistent with your institution’s brand, and in compliance with all ADA standards.

Mobile & Accessibility Audits
Colleges and universities (especially public ones) must take accessibility seriously. Various public and private entities have faced litigation after failing to make their websites accessible to all. If that wasn’t reason enough, know that you might be missing out on students who would love to attend your college, but can’t because they can’t use your website.

Emergency Maintenance
Technology is bound to fail. If your site crashes, we’ve got you covered and will get you back up and running as soon as possible.

SEO services
All of the beautiful design and eloquent copy in the world won’t do you any good if your future students can’t find you. Our Search Engine Optimization (SEO) services will maximize the likelihood that highly-interested students will be able to find your website and the information that they need, right when they need it.

Ready to get started? Schedule a consultation with us today.