In the ever-evolving landscape of marketing, understanding how to effectively advertise to each generation is crucial. The biggest audience for community colleges right now is Gen Z. You know, the generation that practically speaks its own language, has a fleeting attention span, and consumes media faster than any generation before them?
Let’s take a glimpse into the world of advertising to Gen Z, complete with some Gen Z terms so your ads will hit different, no cap.
Gen Z is often referred to as the "digital natives." They are the first to have grown up in a world dominated by technology and the internet as a part of their everyday life. So, as I'm sure you could guess, digital advertising is the most effective way to reach them. Gen Zers are constantly connected and in the know, spending a significant amount of their time online and interacting with others. Therefore, a strong online presence is key to reach this demographic.
When trying to reach Gen Z, ditch the formalities and keep it real. This generation isn’t about videos created with thousand dollar equipment. They’re used to the YouTube and TikTok vibe. Think outside the box you’ve been in and take risks. It’s all about authenticity with Gen Z, and sometimes, it’s just not that serious, fam!
Gen Z's love language is memes. These short, yet simple bits of humor are the perfect way to say what you want, without having to come up with the perfect caption. Incorporating memes into your marketing strategy can help you take home the W and stay #relatable for the Gen Z audience.
Remember that attention span of Gen Z? Wait, what were we talking about again? It's short– really short. In this TikTok-dominated age, your content needs to be snappy and engaging. Visual platforms like Instagram, TikTok, and YouTube are Gen Z's go-to sources of entertainment and information. Don’t let your message get lost in the vast media overload. Create messages that are visually appealing, candid, and interactive. Highkey, this is what will keep your campaigns lit.
TikTok is the Gen Z hotspot! Create fun and relatable TikTok videos to showcase your school’s personality by using trending sounds, participating in viral TikTok dances, and staying updated with trends. Remember when we talked about the attention span? Right, so the trend that slaps as you read this will be old in two weeks. Move fast!
Influencer marketing is a highly effective strategy when advertising to Gen Z. In the college world, student ambassadors are your most important social media influencers. Give these students the freedom to brainstorm ideas and share what they believe are the most important topics for your various audiences to hear at the moment. Once you approve their ideas, let them create the content to keep it all authentic. Students want to hear from students because they trust them.
Direct messaging is the Gen Z way of communication. Expect messages and offer your best customer service, even if they’re asking who will teach next fall’s math courses. They like knowing they will promptly get a response.
There you have it. Advertising to Gen Z doesn't have to be a cringey experience. Embrace their laid back language and unique sense of humor. Be relatable and genuine and maybe even post a meme or two! Just remember, Gen Z is the future, so get out there and slay your advertising game. Pretty soon your brand will be living in their heads rent-free.