Don’t miss out on potential students.
Your website is your number one marketing and enrollment tool. If your website is slow, out-of-date, and hard to navigate, the chances are your college or university is losing out on potential students.
Even though old-school marketing tactics are less relevant for the so-called “traditional student” (18 to 24-year-olds) and Millennials, that does NOT mean they’re immune to advertising! Your future students are online and they’re savvier than ever. They know a good website when they see one, and they form ideas about the quality and value of your college based on your online presence.
Most importantly, users make snap judgments about institutional credibility based on the look, feel, and user experience of your website. Don’t believe us -- check out all of these studies about perceived organizational credibility and websites:
https://asistdl.onlinelibrary.wiley.com/doi/abs/10.1002/aris.2007.1440410114
https://dl.acm.org/doi/abs/10.1145/365024.365037
https://asistdl.onlinelibrary.wiley.com/doi/abs/10.1002/asi.10016
25th Hour Communications is a leader in higher education marketing, and it's no coincidence that we have invested heavily in our web development and UX/design departments. These areas are crucial to helping our clients succeed in their enrollment, marketing and branding efforts, and why they continue to hire us.
College marketers, let us help you! We offer the following services to ensure your website is always in tip top shape and accurately reflects your institution:
Webmastering
We will maintain your website, performing regular website maintenance/checks and supporting all CMS/theme updates.
Content Production / Updates
We will keep your site updated, no matter what changes from semester to semester. We will ensure all of your content is produced in a style that is consistent with your institution’s brand, and in compliance with all ADA standards.
Mobile & Accessibility Audits
Colleges and universities (especially public ones) must take accessibility seriously. Various public and private entities have faced litigation after failing to make their websites accessible to all. If that wasn’t reason enough, know that you might be missing out on students who would love to attend your college, but can’t because they can’t use your website.
Emergency Maintenance
Technology is bound to fail. If your site crashes, we’ve got you covered and will get you back up and running as soon as possible.
SEO services
All of the beautiful design and eloquent copy in the world won’t do you any good if your future students can’t find you. Our Search Engine Optimization (SEO) services will maximize the likelihood that highly-interested students will be able to find your website and the information that they need, right when they need it.
Ready to get started? Schedule a consultation with us today.