Here at 25th Hour Communications, we are always looking for inventive ways to connect students with the educational opportunities they have. Our advertising team has consistently leveraged platforms like Facebook, Instagram, Google, Snapchat and more to reach target audiences, but we did not want to leave anything on the table. We are thrilled to announce that we will be adding Reddit as one of the latest additions to our advertising capabilities!
Why is Reddit Important?
Reddit is a very unique space for higher education advertising, it has the ability to engage with potential students in a more authentic and targeted way. Reddit has over 430 million monthly active users globally and around 40% of them fall into the age range of 18-29. This makes Reddit a central point for diverse communities. Reddit has what are called “Subreddits” where individuals discuss topics they are interested, passionate, or just plain curious about. In the context of higher education, this means institutions can reach niche audiences, like prospective students interested in specific degree programs or career paths, more effectively.
One of the key advantages of Reddit advertising is its ability to integrate seamlessly into the user experience. Reddit ads appear as posts within specific subreddits, This allows a university to target based on a user's specific interests. This community-driven engagement makes Reddit a valuable tool for schools looking for ways to authentically meet prospective students.
One of the massive benefits to Reddit is that users are very active. With Reddit being a popular platform for people to have diverse interests and conversations, the screen views are astronomical. Reddit users average 21 billion screen views per month. Having a platform that can reach such a broad audience is terrific for advertising capabilities.
With Reddit being a cost-effective platform to advertise on and their detailed targeting capabilities, Colleges and Universities can now reach a highly engaged audience that is already actively looking for information about their academic future.