In 2021, traditional marketing alone won’t help you reach your enrollment goals. You need to approach marketing with all of your target audiences in mind — leaving the fastest growing social media platform out of your marketing mix is short-sighted, and won’t get you the enrollment results you want.
When it comes to Gen Z (that’s ages 16 to 24, and the so-called “traditional” college student) you need to have a solid TikTok strategy or you’re potentially missing out on this age group. Gen Z makes up a full 41% percent of all TikTok users. Studies show that most college-age individuals are using Snapchat and TikTok to communicate with each other and interact with brands.
Our team of highly qualified creatives and industry experts can help you. We have a top-notch video production team and expert social media strategists that will work together with you to create a fool-proof TikTok strategy that’s on brand and supporting your institutional goals. Industry research has repeatedly shown that users are much more likely to engage with a video and retain its information than they would through a text medium, making advertising on TikTok a no-brainer. Don’t believe us, look at these results from SocialMediaToday.com:
- 72% of consumers prefer to learn about a product or service through video.
- An estimated 82% of all consumer internet traffic will come from video in 2022
- Video consumption has been rising 100% every year. (You read that right — 100%)
- Viewers retain 95% of a message when it is transmitted through video.
Now TikTok isn’t the only social platform out there capable of video, but it is the emerging medium and is growing exponentially every single day. TikTok is also a fantastic place for getting users to respond to a particular call to action (that is, “register now” or “click here to learn more”, etc.). It’s also a great place to reinforce your brand. We have created TikTok challenges (you know, those fun little dances that everyone is doing these days to a particular song) to help promote a client’s new mascot, for example.
So what are you waiting for? Get started on your next TikTok campaign with us today.