In 2021, traditional marketing alone won’t help you reach your enrollment goals. You need to approach marketing with all of your target audiences in mind -- leaving the fastest growing social media platform out of your marketing mix is short-sighted, and won’t get you the enrollment results you want.
When it comes to Gen Z (that’s ages 16 to 24, and the so-called “traditional” college student) you need to have a solid TikTok strategy or you’re potentially missing out on this age group. Gen Z makes up a full 41% percent of all TikTok users. Studies show that most college-age individuals are using Snapchat and TikTok to communicate with each other and interact with brands.
Our team of highly qualified creatives and industry experts can help you. We have a top-notch video production team and expert social media strategists that will work together with you to create a fool-proof TikTok strategy that’s on brand and supporting your institutional goals. Industry research has repeatedly shown that users are much more likely to engage with a video and retain its information than they would through a text medium, making advertising on TikTok a no-brainer. Don’t believe us, look at these results from SocialMediaToday.com:
Now TikTok isn’t the only social platform out there capable of video, but it is the emerging medium and is growing exponentially every single day. TikTok is also a fantastic place for getting users to respond to a particular call to action (that is, “register now” or “click here to learn more”, etc.). It’s also a great place to reinforce your brand. We have created TikTok challenges (you know, those fun little dances that everyone is doing these days to a particular song) to help promote a client’s new mascot, for example.
So what are you waiting for? Get started on your next TikTok campaign with us today.