Dr. Keith Curry and his colleagues involved in the Level Up and Get Real Initiative, wanted to launch a national initiative to draw attention to the decline of Black student enrollment in postsecondary institutions and, in particular, community colleges. HCM Strategists and Dr. Curry engaged 25th Hour to assist with Dr. Curry's personal branding efforts and with the promotion of this campaign.

After discussions around his communications priorities, 25th Hour engaged in careful research of Dr. Curry's voice and developed strategies around leveraging his unique brand to help him achieve his goals. 25th Hour strategists also researched various speaking engagements, helping to secure Dr. Curry's attendance and speakership at events that would help to support his positioning strategy. We have also secured earned media in trade publications, magazines, and newspapers that reinforce his thought leadership in racial equity in higher education national discourse.