Mountain Gateway Community College encountered a substantial 20% enrollment decrease during the fall 2022, which raised legitimate concerns about the college's enrollment and its capacity to meet its educational goals. This decline highlighted the need for prompt action to enhance enrollment.
25th Hour launched a strategic paid advertising campaign across various platforms. The campaign focused on promoting the college's diverse workforce programs, such as healthcare, IT, manufacturing, and more. By highlighting the college's strengths and aligning our messaging with the demands of prospective students, we were able to successfully reverse the enrollment decline. Through a well-planned and executed advertising campaign, we not only addressed the immediate enrollment challenge but also helped Mountain Gateway Community College regain its competitive edge. What makes this even more impressive is that it comes as the college has just recently completed a name change.