Despite being on several social media platforms, the University of Houston - Clear Lake realized its approach lacked consistency and a cohesive strategy. The university struggled to engage its target audience effectively, needed clear goals and objectives, and faced difficulty in tracking the success of its social media efforts. Recognizing the need for a well-defined plan, UHCL sought the expertise of 25th Hour Communication to help them develop a social media strategy.

25th Hour conducted an in-depth audit of UHCL’s existing social media activities. We defined clear, measurable goals and created a tailored social media strategic plan, leveraging UHCL’s existing platforms to launch communications that will resonate with their target audiences while maintaining a visual identity that compliments the university’s brand. 25th Hour also created a comprehensive social media editorial calendar, streamlining content planning with specific engagement requirements, highlighting important academic milestones, and showcasing events and student successes.