Are Community Colleges at increased risk due to AB218?

The California Child Victims Act, otherwise known as AB 218, is landmark legislation passed in the Golden State that significantly extends the statute of limitations on minor sexual abuse and molestation claims and triples the amount of damages that can be paid out to victims if an attempted cover-up was involved.

The statute of limitations (the period of time in which a claim can be filed against a defendant) has been extended:


  • From age 26 (victim’s age) to age 40 
  • Five years from the discovery of the injury or illness 
  • Plus a special three-year claims revival window (which started with the passage of the bill on 1/1/20) allowing those who have been barred from claims due to statute of limitations to be able to file their claims through December 31, 2022.


“Enough holes have been punched in the statute of limitations that time is never really going to be on your side,” according to Jerry Johnson, Risk Manager at Contra Costa Community College. “From now until the end of time, we need to be cautious, cognizant, aware of potential liability for suits involving the sexual abuse of minors.”

But California community colleges don’t need to worry, right? After all, everyone on a community college campus is an adult.

Schools Excess Liability Fund (SELF) would argue otherwise. The not-for-profit, insurance pooling group for California public schools and community colleges, assesses risk posed to its members and believes that this legislation has increased liability significantly to the community college system. Underage individuals are increasingly on community college campuses in dual/concurrent enrollment programs, childcare facilities, or just visiting the campus for any number of reasons.

More importantly, community colleges must be aware that when it comes to a civil case, the plaintiff needs to demonstrate simply a “preponderance of evidence” that a community college did not do its due diligence to protect the victim against sexual abuse and molestation. A “preponderance of evidence” according to Johnson, is just a “maybe, plus one,” —  far from the “beyond a reasonable doubt” standard needed in criminal trials.

According to a study conducted by SELF, the average damages paid out per victim of a sexual assault and/or molestation charge is $1.5 million. In the case of a perpetrator who has assaulted multiple victims, this can get very expensive, very quickly.

However, there are mitigation tactics that can significantly reduce the risk for institutions of higher learning. To learn about some simple but effective policies and procedures that your college can implement, watch this video “Is Your College Ready for the Effects of AB218?” from the Team 25th Extra Hour Webinar Series.

To watch the full webinar, click here!

Social Media Accessibility


What was once solely a space for sharing pictures of social life and seeing if you made your besties’ top 8 (we’re looking at you, MySpace!), social media has now become a multi-billion dollar marketing machine that is all but a necessity for every institution to maintain a presence on.

Even though social media has evolved along with us (can you believe Facebook is more than 15 years old?) marketing folks are still figuring out how to best use Twitter, Instagram, Snapchat, Tik Tok, etc. and whatever new platform is bound to come out tomorrow. It seems like every time you turn around, there’s a new app or a new way to post (hello Reelz!). It can be hard to keep up.

But there’s one area of social media management that you may not be aware of, and could cause your institution a whole host of problems, and potentially costly ones. If you’re not ensuring your digital channels are accessible to people of all abilities, you need to start worrying about it ASAP.

Why should you care about this? Well, there’s three reasons, essentially:

  1. It’s the right thing to do. Why create content if you don’t want as many people as possible to be able to access it?

  2. If you’re trying to market to a target audience, and some of those individuals can’t access your content, you’re effectively wasting time and money.

  3. Your institution could get hit by a very big and costly lawsuit. (Just ask Domino’s Pizza, which got sued for an inaccessible website.)

It’s important to remember that not everyone can use digital spaces in the same way. Many individuals with disabilities use assistive technology like screen readers and text-to-speech programs to consume online content. It’s also important to remember that there are different types of disabilities to take into consideration.

An estimated 466 million people worldwide have disabling hearing loss and at least 2.2 billion people have vision loss or impairment according to the World Health Organization. (These numbers do not include individuals who do not disclose their disability). That equals an estimated 65 percent of people globally have a serious sensory disability. It is no small issue.

25th Hour Communications recently had the pleasure of hosting Alexa Heinrich, Social Media Manager at St. Petersburg College, for a webinar on accessibility in social media. The social media accessibility expert, who has presented educational webinars on the subject to Harvard University, the National Institute for Social Media, and the Great Lakes ADA Center, offers tons of tips and tricks on how to ensure your institution’s online presence is accessible.

“You don’t have to feel guilty about not knowing (how to create accessible digital content), because a lot of people don’t know,” she said during the webinar. The (marketing) industry doesn’t prioritize it.”

Learn practical strategies for ensuring your social media implementation plans include alt text, video captioning, proper emoji usage, strategic copywriting, and more. Watch the “Are you Accessible? No, Social Media Accessible,” a part of Team 25th Extra Hour Webinar Series, by clicking here.

5 Tips to Writing a Publishable Press Release


If you thought of marketing as making promises, then press releases are the proof in the pudding. They offer an opportunity for you to spread the good news that your organization keeps its promises! But what good is a good news-story that no one reads? Let’s cover a few tips to getting the media to actually publish your good news!

1.      Provide all of the information.

Journalists know that there’s no point in publishing something that doesn’t answer the 5 Ws: who, what, where, when and why. So take the guesswork out of the equation! As you write your release, provide the answers to these 5 questions.

2.      Use AP style.

Want the press to pick up your story? Speak their language! Make an AP Style Guide your new best friend. Keep in mind important rules like:

–          Use a person’s full name on first reference, and refer to them by their last name every time after that.

–          When it comes to listing a person’s degrees, keep it consistent. You have two formats to choose from – Bachelor’s Degree in Communication, or Bachelor of Arts in Communication.

–          Write out numbers one through nine, but you can use figures for anything more than 10.

3.      Keep it simple.

If you can say it in one word, why use 3? Save your flowery and beautiful writing for that novel you’ve always dreamed of writing. Instead of using “the entirety,” just say “all.”

4.      Leave off the Oxford comma.

We know! It may hurt your heart… but journalists are no-nonsense people. Nothing extra, and no wasted time! To them, commas only exist to provide clarity. If they can nix even one, they will – and the one they love to hate is that Oxford comma.

5.      Be mindful of deadlines.

If you are pitching stories to local newspapers, find out when their deadlines are so that you can be sure to beat it! It may not be possible to promote a Friday event in Thursday’s paper if you send the press release on Tuesday. Work ahead as much as possible!

Team 25th’s Top Work From Home Tips


Working from home for the next few weeks? Take a few tips from the experts of working from home (ahem, Team 25th) on how to stay motivated and sane!

As a team we have come together to provide you with our best practices for a successful day in the home office – whether that be your couch, bed, patio or actual desk (no shame in the home office game)!

●      Get up at the same time in the morning and get ready for the day. Even if you’re just switching from nighttime pajamas to daytime pajamas, it’s a trigger to your brain that it’s time to work.

●      Stick to a regular work schedule. Get dressed and once you’re ready to go to work,  walk outside then count to 10 and walk back in the house like you are entering your office.

●      Walk laps around the house for about 5 minutes in the morning and afternoon. It stretches your legs and gets the blood flowing. It also helps to let your brain relax or  work through any issues.

●      Go to work. Whether working from a home office or in an office building, it’s important to separate personal time from work time. This will help to avoid merging the two and avoid feeling like you are working all the time.

●      Utilize Google Hangouts to be able to talk in real-time, you can ping each other with text or video at any given time.

●      Block time segments for calls and actual work time. For instance, Mondays I stay away from booking any calls or Friday afternoons, if at all possible. Any other calls that I book, I try to keep closer to other calls so that I can get them done for the day and then transition to focused work.

●      Use Shared google docs and sheets frequently so you can collaborate and track changes.They’re the best for collaboration and not clogging up your desktop or files.

●      Start practicing “got it” email confirmations. Even if you don’t have time to fully respond, just acknowledging that you have received a request or email and the handoff of project work, is important.

●      Quality playlists are key.

●      Set the alarm so you get up and stretch my legs once an hour even if it’s just to get more water or go for a potty break or check the mail.

●      Find a quiet place away from interruptions of spouse/kids (as much as possible), and try to find more than 1 place in your home where you can work. It’s good to have some variety.

●      Check out for lunch and step away from your desk, or eat lunch at your desk and spend your “lunch break” on a walk outside!

●      Block time to check on family (you may need to work a bit longer, but it’s important to check in with everyone in the house)

●      Drink a lot of water

●      Turn your phone off or set it across the room (if it isn’t part of your job to be on it)

●      Open the windows to get fresh air

●      Keep your desk/work area clean and organized so you aren’t distracted

●      Have a separate area where you can sketch ideas/brainstorm vs. where you actually work

●      When your eyes start to cross at your computer screen, stop and do a small household task – like put a load of laundry on to wash, or wash your dishes from breakfast… Do 1 thing that takes less than 5 minutes. This will help break up your day and get you moving without getting sidetracked. (Because who wants to abandon work to do chores all day?)

●      Remember the coffee pot works all hours of the day, not just the morning.

●      Play music or have a TV on for background noise so you feel like you’re not alone. It keeps your energy up when you hit the wall around 2-3 p.m.

●      Get in exercise and movement during the day, even if it’s a brief walk!

●      End your day with your Top Six (The Ivy Lee Method) – choose the top six items that need to be accomplished the following day, so you know where to get started and have a list to come back to when you get pulled off task during the day. This helps to maintain focus and also settle your mind that the workday has ended. This is especially important on Friday, to be ready for Mondays.

●      At the end of the day, close the office door. It’s too tempting to go in and check one more thing.

●      Don’t check your email after 8 p.m. It’s too easy to run to your office and reply on your computer – When that door or computer is closed, IT’S CLOSED!

As a team, we hope you found something on this list that inspires you or that you find helpful in your new normal! And remember – Team 25th is always here to help you, invite us to a Google Hangouts meeting any time you need a little refresher!