While much of the marketing communications strategies in higher education focus on enrollment, there’s a big piece of the puzzle that colleges and universities must also consider: retention. It’s not enough to get students in the door and expect them to stay enrolled through completion. Recent data from The National Student Clearinghouse found that of […]

April is Community College Month! For us community college marketers, however, every month is Community College Month. I’m constantly thinking about what makes community colleges outstanding to the point that I often feel tempted to hit the, “Apply now!” button on our clients’ pages. My front-row seat to what makes community colleges the best place […]