As marketers, we deal with brands all day long. So when a rebrand comes along that stays with me and makes me think about it, that is pure genius from that marketing team. This specific rebrand that I’m writing about actually changed my perception of their product. It is that powerful. Again, pure genius. Growing […]

No-Nonsense Navigation for College Websites Think your page of the website deserves a spot in the main menu? Think again. The UX, or “user experience” describes how it feels for a person who lands on your website to “use” it, find what they need, etc. It is arguably one of the most critical pieces in […]