Despite being on several social media platforms, the University of Houston - Clear Lake realized its approach lacked consistency and a cohesive strategy. The university struggled to engage its target audience effectively, needed clear goals and objectives, and faced difficulty in tracking the success of its social media efforts. Recognizing the need for a well-defined plan, UHCL sought the expertise of 25th Hour Communication to help them develop a social media strategy.
Read the case study and see how we solved this problem