NorthWest Arkansas Community College called upon 25th Hour Communications to both refresh their academic logo and develop a new logo for the expansion of their athletics program. They sought a modern look to solidify their presence throughout the region.

Research conducted by 25th Hour of students, staff, alumni, and community stakeholders provided a foundation for the development of the new brand, a refined color palette, and strategic planning for a successful rollout.

Our team encapsulated the essence of NWACC with a clean and distinct logo that stands out against the competition identified in the research. It clearly defined the brand’s meaning, making for a smooth transition and adoption of the new look.

A variety of looks from different perspectives of the new logo were presented for consideration. Given the prevalence of Eagle logos, each one was designed to be unique to NWACC. A focus was placed on providing a mark that would generate excitement around the growing program and instill a stronger sense of pride in the community.