Minneapolis College was experiencing a 10-year decline in enrollment. They needed to reach those students to help continue their college education, but their previous pay-per-conversion service provider delivered lackluster results. 25th Hour needed to implement a marketing plan that urged students to finish their college degree while also reaching out to new potential students.

In response to Minneapolis College’s enrollment challenge, we launched a strategic advertising campaign that spanned across numerous channels including Meta and Snapchat, Google search, and OTT. These media tactics were selected to ensure our target audience was reached at multiple touch points in their online journeys. The campaign focused on highlighting the college’s commitment to student success by amplifying the academic, financial, and career support that is available to students. By highlighting the college’s commitment to success, we were able to successfully increase enrollment by over 6%. By executing a well-planned advertising campaign, we were able to address and correct the immediate enrollment concern.