California faced a critical shortage of skilled workers in the forestry sector. Challenges included negative perceptions of the industry among young people, limited diversity, and a lack of awareness about available opportunities.

Services: Our team produced compelling videos showcasing the personal stories of individuals pursuing forestry careers. These videos highlighted hands-on training environments and the real-world applications of forestry skills, emphasizing diversity and accessibility.

25th designed and executed a strategic advertising campaign across platforms like Meta and Snapchat, effectively reaching underserved communities and younger demographics.

Results: Snapchat ads achieved engagement levels well above industry benchmarks.

Nearly all programs funded by the Good Jobs Challenge reached full capacity.

Videos effectively showcased forestry careers, inspiring individuals to explore these vital, rewarding pathways.