California faced a critical shortage of skilled workers in the forestry sector. Challenges included negative perceptions of the industry among young people, limited diversity, and a lack of awareness about available opportunities.

Video Production

Our team produced compelling videos showcasing the personal stories of individuals pursuing forestry careers. These videos highlighted hands-on training environments and the real-world applications of forestry skills, emphasizing diversity and accessibility.

Targeted Advertising

25th designed and executed a strategic advertising campaign across platforms like Meta and Snapchat, effectively reaching underserved communities and younger demographics.

Localized Outreach Campaigns were aligned with the Good Jobs Challenge grant goals, ensuring the messaging was relevant to local communities and emphasized workforce development opportunities.